To showcase the products in all the different instances envisioned, the commercial was filmed in two different locations with a cast of 6 non-acting “real” moms and their 7 babies. Directing the moms and making the babies feel comfortable was key to successfully achieving every shot from the storyboard. Despite babies being pretty unpredictable, we stuck to the shooting schedule and got great content. The multi-day shoot also consisted of an interview, where we utilized our teleprompter to help the company founder deliver the script perfectly.