This commercial needed to capture the essence of Ventura County, while leaving the audience appreciating the Oxnard Auto Center for being so community driven. Almost everyone in the cast were real Ventura County residents (even Frank the dog) which added true emotion to the spot. We filmed multiple days in multiple locations, and utilized professional filming equipment such as car mounts and aerial drones.

Stepping far away from the typical loud and obnoxious style of auto center commercials, we went with a dialogue spoken by a professional voice over artist that told the viewer’s story and created a personal connection in a calm and confident manner, instead of just selling them on a product.

“It’s not about the destination, it’s about the journey.”