title: New Patient Addition
client: St. John’s Dignity Health
industry: Education and Health Services
Our creative team worked with the St. John’s Dignity Health Executives in Pre-production to write an effective list of questions to help guide the interviews and capture their desired content. On production day, we utilized the beautiful gardens at the hospital to serve as the set, showcasing them to the investors who helped fund them and future projects.
We professional lit each interviewee, blocking the harsh sunlight. We also made each background unique, which required us to stick to a strict shooting schedule and accomplish many set-ups and breakdowns throughout the multi-day shoot.
The subjects were Healthcare professionals such as Doctors, Nurses, and the CEO, so they had little to no experience being on camera. Our Director worked closely with each subject on set to ensure they were comfortable and confident in what they were delivering on camera.