title: Toyota Pro Celebrity Race Car

client: Spirit Marketing

industry: Retail Trade

what we did​

We partnered with Spirit Marketing to produce the exciting official reveal video for Toyota Motorsports and Scion. The video was to announce that the Scion FR-S sports coupe would be the official vehicle of the 2013 Toyota Pro / Celebrity Race.


  • Video Production
    • Single Day Shoot
    • Single Person Crew
  • Post-Production
    • Digital Imaging
    • Video Editing
    • Music Licensing
    • Royalty Free Music
    • Audio & Sound Mixing
    • Color Grading
    • Motion Graphics

how we did it

The Scion FR-S Race Car was still unveiled, so we had the pleasure of filming at the private Toyota Racing Development facilities. We captured the TRD mechanics applying the upgrades to the stock Scion FR-S using professional lighting to enhance the visuals, and our camera crane to get the desired movement in the shots.

In the edit, we teased different parts of the car and then revealed the full body outside. To make the color of the car really pop, we colored the footage so that the car is the only subject in color during the reveal, giving it the full attention it deserves.

work with us

we look forward to telling your story