title: Toyota Pro Celebrity Race Car
client: Spirit Marketing
industry: Retail Trade
The Scion FR-S Race Car was still unveiled, so we had the pleasure of filming at the private Toyota Racing Development facilities. We captured the TRD mechanics applying the upgrades to the stock Scion FR-S using professional lighting to enhance the visuals, and our camera crane to get the desired movement in the shots.
In the edit, we teased different parts of the car and then revealed the full body outside. To make the color of the car really pop, we colored the footage so that the car is the only subject in color during the reveal, giving it the full attention it deserves.